Marketing Events on Campus
How do we get the word out to students about things going on around campus?
There's no perfect formula, but here are some resources that have proven to do the trick.
Newsletters
Ram Roundup – weekly newsletter sent to all students through the Office of Communications and Marketing for Student Affairs.
DOSA Developments – internal weekly newsletter to Division of Student Affairs staff and faculty.
Ram Fam Central- website and email system that allow families to customize the information they receive from WCU based on their interests and identities.
Stall Seat Journal- monthly newsletter posted in restrooms around campus. Articles should relate back to Health & Wellness. This includes physical, emotional, social, intellectual, occupational, and spiritual wellness. Submit information for the Stall Seat Journal.
Philly Location Newsletter – Newsletter that is sent to all WCU Philadelphia location students.
Ram Serve Newsletter - monthly newsletter from Center Civic Engagement & Social Impact. Sign up for the newsletter here.
Center for Trans & Queer Advocacy- The Queerly Chronicle
Center for Women & Gender Equity- CWGE Newsletter
Dowdy Multicultural Center Newsletter- DMC Updates
Resource Pantry- Pantry Newsletter
Wellness Promotion- What's Happening in Wellness
Campus Media
Campus Photographer Request- WCU has a designated photographer for all university events and programs. Submit event request via Photographer Request.
Digital Signage- Digital Displays are the flat screens hanging in buildings around campus. They are a great way to promote student-related events, activities, or news to the campus community. If you would like to have your advertisement/slide broadcast on all of the Digital Displays, visit website for format and submit request.
The Quad- The Quad is the student news service of West Chester University of Pennsylvania. The Quad is published in print and online. It produces news content for distribution through a wide variety of social media outlets, including Facebook, Twitter, Instagram, and YouTube. For advertising questions, please email The Quad.
RamConnect- RamConnect is a place to connect with West Chester University clubs and organizations, browse events, discover campus offerings and meet new friends!
Recreation Center Treadmills- provide a power point slide to campusrecreation@wcupa.edu to promote on the screens of the treadmills.
WCU Weekly- Weekly video news broadcast of events happening on campus. WCU Weekly can be watched online, it also loops on all campus televisions, and is e-mailed to all WCU enrolled students every week. Submit information to be highlighted to WCUWeekly@wcupa.edu
WCUPA Featured Story- The Featured Events Calendar and events appearing on the WCU homepage, are events Open to the Public. Ensure that you have selected the "Featured Events Calendar" option located in the "Resources" section. Ensure you have properly completed event details (for example, event description and ticket cost) when submitting an event in 25Live. Email Melissa Rudolph for assistance or with any questions.
WCUR- WCUR is the campus radio station, established in 1999. Tune in at 91.7 FM in the West Chester area, or listen online. Submit information to be read on the air.
Print It
Flyers
Lawn Signs
Lobby Posters
Person to Person
Vending Tables (Sykes, Lawrence, Science Center, Quad)
Student Government Association Council of Orgs
Department Ambassadors
Visit Student Org Meetings
Social Media
Department Social Pages
WCUofPA pages
Insta takeovers
TAG. TAG. TAG. the posts and add IG collaborator
Show hashtag post for giveaways
Instagram Reels and videos increase engagement
Common Calendars
Promotional Items
When purchasing merchandise or apparel such as t-shirts, water bottles, pins, etc. you must use a licensed vendor and get approval for use of the logo. Logo policies can be found here.
Only licensed vendors may reproduce University marks, names, and logos.
Common vendors used in Student Affairs:
Blue Dog Printing GetBlueDog.com
Adon Promo http://adonpromo.com
BSN Sports https://www.bsnsports.com
4imprint https://www.4imprint.com
For other approved vendors, please email Matt Born in Publications and Printing.