Marketing Academics

Contact Marketing

Marketing

Address:
West Chester University of Pennsylvania
Department of Marketing
College of Business and Public Management
Fourth Floor
Business and Public Management Center
50 Sharpless Street
West Chester, PA 19383

Phone: 610-436-2304

Name: Dr. Yong Wang
Position: Department Chair
Email: YWang2@wcupa.edu

Name: Tammi Simpson
Position: Department Secretary
Email: TSimpson@wcupa.edu

Academics

B.S. - Marketing

The Department of Marketing offers a B.S. in Marketing. The program, accredited by the AACSB, is designed to prepare students to pursue a variety of careers in the marketing profession. Students learn about marketing tools and processes and develop the necessary analytical, communication, and interpersonal skills necessary for a successful career.

Guidelines:

Digital Marketing Minor

This program will help students gain professional skills to prepare for future development and management of digital business technology and digital marketing channels. Students in this minor will learn concrete social media marketing, digital advertising, digital database management, digital programming and search engine marketing skills that can be applied in the fast-growing digital business sectors.

Guidelines:

Advising Guide

aacsb